Content & Commerce - A new type of Corporate Publishing
  • Michael Höflich
  • October 2012

Slide contents

  • A new type of Corporate Publishing
  • The Association
  • FCP - Basic information
  • FCP - Goals
  • The Market
  • Corporate Publishing Media
  • Corporate publishing in D-A-CH (2011)
  • Future market situtation
  • European CP Institute
  • EICP
  • Content and Commerce
  • Usage of "Content & Commerce"
  • Potential Sales Support
  • Sales Support: Media (Companies)
  • Connection between Magazine & Shop
  • Role of mobile devices
  • Development of Conetent & Commerce
  • Content ..
  • Customer centricity
  • Media and Communication on the way into the 21. Century
  • Brands and companies reach consumers in the three different ways
  • A shift to owned and earned
  • Own media budget
  • Retail is changing
  • Retail is changing (2)
  • Otto vs. S. Oliver
  • Nivea online vs. Tom Tailor
  • Blog powered by Turn-On
  • The next step
  • The next step (2)
  • New technological aspects
  • Cross over commerce
  • Conclusion
  • Quote
  • About