Infographic - queen of visual communication
  • Rainer Burkhardt
  • September 2014

Slide contents

  • The future of digital content?
  • Spreading Information
  • Decode the signs...
  • Now decode again...
  • Same but different...
  • Visualizations help to
  • What has all this to do with content marketing?
  • Brands realized the importance of relevant content.
  • 2015 brands will invest 25% of marketing budget for content.
  • We're drowning in information and starving for knowledge.
  • We're drowning in information and starving for guidance..
  • We're drowning in information and starving for entertainment.
  • How can brands differenciate themselves?
  • The answer is INFOGRAPHICS.
  • And that's even proven by science.
  • Just 20% of read texts are remembered by users.
  • People can handle visuals 60.000 times faster than text.
  • 83% of the learning process is driven visually.
  • Symbols can be decoded within 250 milliseconds.
  • Visual posts drive 94% more traffic and 40 times higher shares.
  • So what should brands do?
  • Entertain users...with a simple idea.
  • Drive their interest...by providing real value.
  • Shrink down 30 slides of PowerPoint to a 60 seconds scroll
  • It's all about simplexity!
  • Performance Marketing at a glance.
  • Allianz customer magazine
  • A big picture of Obama and the US
  • Our speciality INFOGRAPHICS
  • Frühling
  • Baltics Pipeline
  • Roche Annual Report
  • All in one pass
  • Mobile surveillance
  • The Cassidian Big Picture
  • Airplane
  • The stadium is the hero
  • How it could look like in print...
  • How it could look like in digital...
  • Stadium digital
  • ...or even more exciting...with interactive elements..
  • Going back in time
  • What comes next?
  • Interactive, 3D animated infographics
  • Micro-Content as pull to great visualisations.
  • ..and of course..
  • A new pair of signs...