Financial win of content marketing
  • Clare Hill
  • September 2014

Slide contents

  • Content Marketing Association
  • Contents
  • The CMA
  • The CMA Strategy
  • The Three Pillars
  • Content Marketing is now mainstream
  • CM is most important channel
  • Marketers commit serious bodget to conent marketing
  • Video: 10 steps to create great content marketing
  • In their own words: the evolution of CM
  • UK Trends
  • UK Trends
  • UK Trends
  • Case Studies: Audi
  • Case Studies: Audi
  • Cedar’s BA High Life Cumberbatch Campaign
  • - Cumberbatch Video
  • Cedar’s BA High Life Cumberbatch Campaign
  • Case study: Economia
  • - Helping Sainsbury's customers Live Well for Less
  • Deliver on the brand promise - every day and everywhere
  • Making the Brand promise
  • Evergreen / always-on content
  • Campaign content
  • The bottom line
  • Joke
  • Thank you