What are the epic moments of content marketing?
  • Joe Pulizzi
  • September 2014

Abstract

Joe Pulizzi, the godfather of content marketing or his so-called first and key messenger, as he prefers to call himself, coined the phrase “content marketing” back in 2001. He is a leading author, spokesperson and strategist in the field of content marketing. Pulizzi is also the founder of Content Marketing Institute’s website, an indispensible online source of specialist business content in custom publishing and content marketing. He is going to present the latest trends, efficiency and the future of content marketing at POMP Forum.

Slide contents

  • The Evolution of Content
  • There is One Key to a successful presentation.
  • "Expectation is the root of all heartache." -W. Shakespeare
  • One
  • Content Marketing Institute
  • The Evolution of Content Marketing
  • George Carlin
  • Houses
  • Website = infinite storage
  • Social Media
  • Corporate Stuff / Customer Stuff
  • Your Post Nobody Cares
  • Content Stuff / Customer Stuff
  • 90 ou of 100 percentage of business that use content marketing
  • Happy
  • 38% effective with CM
  • Sad
  • Hom Many of You Have a Documented Content Marketing Strategy?
  • Effective vs. Ineffective Content Marketers
  • Closely Follow the Strategy
  • Critical difference
  • Structure
  • Effective vs. Ineffective Content Marketers
  • Metrics
  • Budget
  • All CM plan on spending more next year
  • Corporate Stuff / Content Stuff / Customer Stuff
  • Content Marketing
  • 5 Elements
  • Sales, Savings, Sunshine
  • Sales, Savings, Sunshine
  • Case Study - Sales (copyblogger)
  • Sample Blog Post
  • Case Study - Savings (Jykse Bank)
  • jyskebank.tv
  • Case Study - Retention (John Deere)
  • Sales, Savings, Sunshine
  • CMO Gas Station Example
  • Create a why for each channel.
  • Create a Content Marketing Mission Statement
  • Case Study - Home Made Simple
  • HMS Mission Statement
  • Case Study - Indium Corporation Blogs
  • Case Study - Indium Corporation Blogs
  • Indium Mission Statement
  • Case Study - Inc.
  • Inc. Mission Statement
  • Create Your Mission Statement:
  • Don't Build Your Content Ship on Rented Land
  • Case Study - Facebook
  • Case Study - Google+
  • Case Study - LinkedIn
  • Focus on subscribers as a key metric.
  • Case Study - copyblogger
  • Case Study - Kraft Foods
  • Case Study - thinkMoney
  • What's the difference between those who subscribe to my content and those that don't?
  • Leverage Influencers, Then Build an Audience
  • Analytics Overview - Before
  • Analytics Overview - After
  • Influencer List
  • Influencer Sharing - CM - Sales
  • Influencer List
  • Influencer Sharing - CM - Sales
  • Assets - Playbook
  • Assests - Newsletter
  • Pop-over
  • Slideshare
  • Slideshare
  • Open Up Your Wallet
  • Build vs. Buy
  • Case Study - Adorama buys JPG magazine
  • Takeaways
  • One
  • Thank You